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	Name▼ / Code▼	Industry	Offer Price	Lot Size	Entry Fee	Closing Date	Grey Market Date▼	Listing Date▲
	REFIRE 02570.HK	Electrical Components & Equipment	145-165	20	3,333	2024/12/03	2024/12/05	2024/12/06
	Dmall 02586.HK	Application Software	30.21	100	N/A	2024/12/03	2024/12/05	2024/12/06

Summary

We are a branding, advertising and marketing service provider based in Hubei Province, the PRC, providing services across the entire value chain from market research through collaboration with research institutes to execution of branding, advertising and marketing projects through collaboration with different media resources suppliers so as to assist brand owners, advertisers and advertising agents in formulating and implementing effective service proposals to fulfil their promotional needs and marketing objectives, thereby further enhancing their brand reputation to targeted recipients, and improving the competitiveness and market share of their products or services. Our customers comprise (i) brand owners and advertisers, including private and state-owned enterprises and government authorities; and (ii) advertising agents, from a diversified spectrum of industries including beverage, healthcare food production, automobile manufacturing, household essentials manufacturing, tourism and agricultural and related food processing. During the Track Record Period, we derived revenue from the provision of: (i) branding services, primarily including (a) market research and industry data analysis on industries in which our customers are engaged through collaboration with research institutes; (b) planning of brand development strategies, involving identification of core values of brands and advice on brand positioning and target customers; (c) design of brand image; and (d) formulation of products and/or services marketing and brand promotional plans; (ii) advertising services, comprising traditional offline media advertising services and online media advertising services, through traditional offline media such as TV, radio and outdoor advertising space and online media such as websites, search engines, applications and social media platforms, primarily including (a) identification and selection of the appropriate media mix; (b) preparation of advertising proposals; (c) procurement of advertising resources; and (d) arrangement and supervision of placement of advertisements; (iii) event execution and production services through organisation and implementation of marketing events to promote the brands, products and/or services of our customers; and (iv) provision of advertisement placement services (including rebates from Media Partner), which comprises formulation of online advertisement plan, maintaining the accounts of the customers opened at the advertising platform of the Media Partner and arranging advertisement placement on the designated online media platforms of the Media Partner according to the requests of our customers. As an ancillary service, we will also design and produce short advertisement videos based on the request of our customers. The following summarises the major differences between online media advertising services and provision of advertisement placement services: In relation to platforms for the advertisement placements (i) for online media advertising services, we assist customers to place online advertisements on various popular online media platforms in the PRC, such as social media and online video platforms operated by different advertising resources providers, while for provision of advertisement placement services, we assist customers to place online advertisements on the online media platforms operated by the Media Partner only; and In relation to scope of services (ii) for online media advertising services, our services mainly include understanding the marketing needs of customers and providing suggestions to customers on the forms of online advertisements, and then liaising with the advertising resources providers to execute the advertisement placements according to the instructions of the customers. In contrast, for provision of advertisement placement services, apart from discussing with our customers to understand their desired time frame and expenditure for the advertisement placement, we will also maintain the accounts of our customers opened at the advertising platform of the Media Partner, inject deposits on behalf of our customers into the advertising platform of the Media Partner and arrange advertisement placement on the designated online media platforms of the Media Partner according to the requests of our customers. As an ancillary service, we will also design and produce short advertisement videos based on the request of our customers. For details of the other differences between online media advertising services and provision of advertisement placement services, please refer to the paragraph headed “Business – Our principal business – Comparison of online media advertising services and provision of advertisement placement services” in this document. To optimise our customers’ advertising and marketing strategies, after provision of our traditional offline and online advertising services and event execution and production services, we will prepare a summary report to analyse and evaluate the effectiveness of our advertising proposals or marketing events based on the results provided by advertising media or platforms. Due to the increasing demand for multi-channel advertising services and the rapid development of technology and the internet, we have expanded our advertising services to provide online media advertising services since 2018 and provision of advertisement placement services since 2022. During the Track Record Period, we have entered into strategic cooperation and/or advertising agency agreements with market leading operators of online search engines, websites, social media, e-commerce and OTT platforms and the Media Partner, thereby enabling our Group to offer a wide range of online advertising resources and services to our customers based on the analysis on the preference and behaviour of internet users and the characteristics and effectiveness of various online media platforms. We believe our diversified coverage of offline and online media advertising channels would allow us to adapt to the rapid changes in the advertising industry, and thereby enabling us to identify the most appropriate and effective advertising resources to satisfy the needs of our customers. Source: Huashi Group (01111) Prospectus (IPO Date : 2023/10/31)
Listing Market	MAIN
Industry	Advertising
Background	Others
Major Business Area	N/A

Corporate Information

Substantial Shareholders	Chen Jicheng (64.40%) Wang Shujin (5.55%) Nie Xing (5.03%)
Directors	Chen Jicheng (Chairman and General Manager and Chief Executive Officer and Executive Director) Wang Shujin (Deputy Chairman and Senior Vice President and Executive Director) Zhang Bei (Financial Controller and Executive Director) Xue Yuchun (Executive Director) He Weifeng (Independent Non-Executive Director) How Sze Ming (Independent Non-Executive Director) Li Guangdou (Independent Non-Executive Director) Peng Litang (Independent Non-Executive Director)
Company Secretary	LAI Janette Tin Yun
Principal Bankers	China Merchants Bank Rural Commercial Bank Shanghai Pudong Development Bank Co., Ltd.
Solicitors	King & Wood Mallesons Huajun & Co
Auditors	BDO Limited
Registered Office	5th Floor, Manulife Place, 348 Kwun Tong Road, Kowloon, Hong Kong
Share Registrars	Tricor Investor Services Ltd. [Tel: (852) 2980-1333]
Share Registrars Tel No	(852) 2980-1333
Internet Address	http://www.youmeimu.com
Email Address	[email protected]
Tel No	(852) 2980-1519
Fax No

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